Sleep is as essential as food and water. Sleep improves both physical and mental health.  Clocking in at least seven hours of good night’s sleep on a regular schedule can reduce stress levels and improve overall well-being. Shorter sleep will negatively impact our quality (shorter) life. 

Malaysians Are Not Sleeping Enough

People around the world are now sleeping even less each night, with 7.0 hours of sleep per night (vs 7.1 hours in 2019) – 6.8 hours on weekdays (similar to 2019) and 7.5 hours on the weekend (vs 7.9 hours in 2019). A Nielson's 2018 survey showed that Malaysian adults only get 6.4 hours of sleep on average. Most of us may think nothing is happening when we sleep, some may think it is a waste of productive time to sleep too much.  Thanks to sleep research studies done in the past few decades, it is now known that sleep is more than resting our tired bodies, sleep has distinct stages that cycle throughout the night in predictable patterns in our brains. It means that our brains remain active throughout the night. 


What Happens When We Sleep?

Our internal body clock, called a circadian clock, tells us when we are ready to sleep. They are triggered by cues such as daylight (alertness) and darkness (drowsiness). Besides, it could be triggered by artificial bright light, for example blue light from our electronic device, or stimulants like caffeine that cause us to feel awake even if night falls.

There are several phases of sleep our body experiences. They are classified as REM (rapid eye movement, or Dream Sleep) and non-REM sleep (Light and Deep Sleep). We cycle repeatedly through these phases about 4-6 times throughout the night, and it is quite common for someone to wake up briefly between cycles. Each cycle takes about 90 minutes to complete. But each sleep cycle is not the same and identical throughout the night. For instance, the first 90 minutes of sleep is mostly deep sleep.

If you stay a bit later to watch movies or browse the internet, you may be deprived of deep sleep.  You can think of a deep sleep like a mail delivery service. During the day, you are busy receiving all the packages and temporarily store all of them in a “mail-room” in your brain called Hippocampus. The packages are the information and knowledge that you learn during the day.  When you fall into a deep sleep, you will start to deliver all these packages to the delivery addresses, which means the new information is to be delivered to permanent storage outside from your hippocampus. If you decide to stay for 2 hours later, it means that some of these packages (=information) cannot be stored and you may lose them forever.  It is because right after a deep sleep, you will fall into a light sleep. 

Light sleep acts as a cleaning step. Its job is to remove all memories stored at the hippocampus every day, so that our mind can be refreshed the next day. Light Sleep renews our ability to learn. Most of our light sleep is at the end of our sleeping time.  So, it means that if we wake up early to study, it is counter-productive. It severely affects us to learn new things. You may also lose REM sleep if you wake up earlier than your usual time, let’s say from 7am to 5am to study. During the phase of sleep, you tend to dream and your body is paralysed.  During REM sleep, your mind will get to work and try to understand what happened during the day.  It will go through all the information that you stored in the daytime, connect them with the old information you have, make sense out of them, and finally produce a story that you can understand in bizarre ways that you can never think of doing when you are awake. It results in a creative breakthrough.  It offers many good benefits such as being able to find a solution for a difficult mathematical equation, or beautiful musical notes for a composer, or a perfect sales offer for a marketing person, or even a new invention for a scientist. Besides the creative insight, REM sleep also offers an emotional insight. Dreams during REM sleep makes us hold on to memory without any emotional charge.  This is an important part of REM sleep as a part of therapy. Without a dream, we all will suffer from a chronic condition called PTSD.  Dreams will help us to get past anxieties, transform us from despair to hope, and move on with our lives.

In short, if deep sleep improves our ability to store information and recall memory, light sleep prepares us to learn new information; and REM sleep helps us to make sense with the information and any emotion connected to the information. So, if we miss any parts of our sleep, be it deep, light or REM sleep, we will remember less, learn less, and understand far less. 

There’s more to good sleep than just the hours spent in bed, according to a sleep expert at the National Institute of Health. A healthy sleep should encompass three major things, one is how much sleep you get, second is sleeping quality - that you get uninterrupted and refreshing sleep, lastly is a consistent sleep schedule. A common sleeping myth is that you can “restore” your sleep deprived hours on the following days by sleeping longer hours or taking naps. However, both of these methods will disrupt the body’s circadian rhythms and may deprive the body of deeper sleep stages.  


Saffron – A Spice Of Gold 

Saffron is a spice extracted from stigmas of Crocus sativus plant. Saffron threads are fine and orange-red in colour, and the cultivation requires intensive labour and time making it a highly priced spice. Aside from being used in colouring and flavouring agents, saffron also has been widely used in traditional medicine as a herbal therapy in the Middle East and Mediterranean countries. There are three main bioactive components in saffron, including volatile agents (safranal), bitter principles (picrocrocin), and dye materials (crocetin and its glycoside, crocin). Studies found that saffron and its bioactive compound crocin have a significant effect in improving sleep quality, especially on NREM sleep (Deep and Light sleep) without shortening REM sleep.  Crocin has been found to reduce food consumption, the rate of body weight gain and body fat of obese rats. 


Affron® - USA Award Winning Herb Ingredient

Affron® is a premium Saffron ingredient standardized to >3.5% Lepticrosalides (crocins > 3.5%, safranal 0.03%), which is responsible for beneficial properties and organoleptics properties of Affron®. It uses a patented low temperature proprietary extraction process that creates superior Saffron quality with long-lasting active stability, and with lowest daily dosage of only 28mg. Affron® is backed by 8 human clinical studies that have shown to improve quality sleep, improving stress and mental disorders such as depression, and reducing menopausal symptoms.

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In a randomized double-blind controlled trial, 63 healthy adults with self-reported sleep problems were given Affron® for 28 days, the sleep quality improved in just 7 days. It is shown that there is greater reduction in awakenings after sleep onset and increases in alertness upon awakening. 

Affron® is clinically shown in supporting restorative sleep and has not indicated to come with any adverse effects. It is all-natural, Halal and Kosher certified, non-GMO extract, with the lowest dosage of 28mg per day, a rapid one-hour absorption rate, and of course, high bioavailability. With its strong product differentiation, it has earned Frost & Sullivan New Product Innovation Award in 2020.


New! Kordel’s Slipvel For A Good Slumber

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Kordel’s Slipvel is formulated with the highest quality Affron® saffron extract that is backed by preclinical and clinical studies to prove its efficacy. Start your journey of restorative sleep now with Affron®, a unique saffron extract standardised to a high concentration of crocin.


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